Even for fans like me, the Pokémon 30th anniversary ‘stuff’ is a bit much

With the wait for the new Winds and Waves games set to stretch into 2027, Pokemon’s 30th anniversary celebrations have plugged the gap with a deluge of nostalgia bait. Is the franchise in danger of losing its heart? • Don’t get Pushing Buttons delivered to your inbox? Sign up here It has been almost impossible to escape Pokémon for the past few weeks. To mark the 30th anniversary of the original games, the Pokémon Company has been on an unprecedented promotional nostalgia trip for the entire mon